Is “Love Scout” Popular In Korea?

Ever find yourself completely obsessed with a K-drama and suddenly wonder, Wait, is everyone else watching this, or am I just screaming into the void? That’s exactly what happened to me with Love Scout.

I fell head over heels for this show—full-on binge-watching, rewatching clips on TikTok, and dramatically pausing to process every lingering glance.

But I had to know: is Korea just as obsessed as I am, or am I on this emotional rollercoaster alone?

So, Is Love Scout A Hit In Korea?

Short answer? Yes! Long answer? Absolutely, and let me break it down for you.

The Ratings Don’t Lie

If there’s one thing I’ve learned about K-dramas, it’s that ratings are the ultimate scoreboard. And Love Scout? It’s winning.

The show started off with solid viewership numbers, and then—boom!—they shot up, hitting double-digit ratings in later episodes. That’s a massive deal in Korea, where prime-time dramas are constantly battling for attention.

Not only has Love Scout consistently topped its time slot, but it’s also become the most-watched drama among viewers ages 20 to 49—a highly coveted audience.

Not only has Love Scout consistently topped its time slot, but it’s also become the most-watched drama among viewers ages 20 to 49—a highly coveted audience.

Translation? People are watching, loving, and probably yelling at their screens just like me.

Korean Netizens Are Talking (A Lot)

K-dramas live and die by online buzz, and Love Scout is very much alive.

• Trending on Naver (aka Korea’s Google)? Check.
• Korean Twitter exploding with live reactions? Absolutely.
• Clips going viral on TikTok? Oh, you know the “eye contact scene” has millions of views by now.

Fans have had particularly enthusiastic reactions to episode 4, where a major cliffhanger left everyone breathless and impatient for the next installment. TV producer Na PD’s viral reaction to the episode perfectly summed up how we all felt—shocked, desperate, and begging for more.

I mean, if your drama isn’t all over social media, does it even exist?

The Critics Are Into It, Too

Even the critics—yes, those notoriously tough K-drama reviewers—are giving Love Scout some well-earned praise.

They’re loving the sharp writing, the fresh take on gender roles, and, of course, the sizzling chemistry between our leads. (Seriously, I need them to date in real life. Is that too much to ask?)

Both Han Ji-min and Lee Joon-hyuk have been topping buzzworthy actor rankings, proving that audiences are fully invested in their performances.

Sure, there have been a few mid-season reviews calling out a slow stretch, but let’s be real—every K-drama has at least two episodes where nothing happens except emotional staring. It’s part of the experience!

Why Is Love Scout So Popular?

Aside from the fact that it has completely taken over my life, there are a few key reasons why this drama is thriving in Korea.

1. The Gender Role Reversal Is Everything

K-dramas love a good workplace romance, but Love Scout said, let’s flip the script.

Instead of the usual CEO male lead, we have a fierce, independent female CEO (bless Kang Ji-yoon). And instead of a hardworking, struggling female secretary, we get Yoo Eun-ho, the world’s most competent, emotionally available, and nurturing male secretary/single dad.

In a country where traditional gender roles are shifting, this setup feels fresh, modern, and completely addictive.

In a country where traditional gender roles are shifting, this setup feels fresh, modern, and completely addictive.

2. Real-Life Struggles That Hit Home

Korean audiences love dramas that reflect real-life challenges, and Love Scout gets it right.

• Single dads aren’t often shown in K-dramas, but Eun-ho’s story highlights the reality of juggling work and parenting in a society that still expects moms to do it all.
• Women in leadership positions? Still rare in Korea, which makes Ji-yoon’s struggle to be taken seriously in a male-dominated industry feel all too real.

3. The Romance Is Just Chef’s Kiss

Let’s be honest. We’re all here for the slow-burn romance.

• The way Eun-ho takes care of Ji-yoon without making her feel weak? Swoon.
• The little glances, soft smiles, and tension so thick you could cut it with a knife? Obsession-worthy.
• The “I’m falling for you but pretending I’m not” moments? Emotionally devastating in the best way.

Honestly, I need a support group.

Final Verdict: Hit Or Miss?

Korea has spoken, and Love Scout is officially a HIT.

It’s got the ratings, the social media buzz, and a romance that is ruining our standards one episode at a time.

So if you’re watching this drama and screaming into the void, rest assured—you’re not alone. Korea is watching, obsessing, and suffering right alongside us.

Now tell me—are you as hooked as I am? Drop a comment so we can scream about it together!